Publicity for important events, blog posts, websites, podcasts, videos, live meetings/discussions, etc.
Twitter can serve as a resource to get help.
Twitter can serve as your support group when struggling with a difficult task.
Twitter provides a way to virtually attend confererences, workshops, conventions, etc. (via #hashtags).
Back channel during lecture (using event specfic hashtags ie. #newtonfirstlaw) -- students can go back to Twitter to review, reflect, study key points shared